We design products, experiences, and strategies to make a positive impact on our lives. We focus on a product’s true meaning to discover new values and create emotional connections between human and product.


우리의 삶에 긍정적인 영향을 미치는 제품, 경험, 그리고 전략을 디자인합니다. 우리는 제품의 본질에 집중하여 새로운 가치를 찾아 나가고, 사람과 제품 간의 감성적 연결고리를 만들어갑니다. 


BEBOP is led by Soohun Jung, Rich Park, and Byungwook Kang, meeting during their product design studies at SADI(Samsung Art and Design Institute), working on projects together with their shared ambition. After graduation, they briefly go their separate ways to explore new experiences. Soohun Jung moves to Munich, Germany, working as a Product Designer for 2 years for TEAGUE (a global design agency founded in 1926), experiencing a design studio’s culture and process in an international environment. At the same time, Rich Park studies Master of Product Design Research at Cardiff Metropolitan University, United Kingdom, and then moves to Munich, Germany, working on projects for Felix Heck Design (Samsung Master Design Studio), experiencing their unique design process. Afterwards, Soohun and Rich return to Korea to co-found BEBOP in June 2015. During this period, Byungwook Kang works as a Product Designer at Samsung Electronics for 4 years, designing and manufacturing diverse lifestyle related products including audio before joining BEBOP in January 2020. Having different experiences in the past, the three designers meld their approach into a tight collaboration. The team produces works that receive prestigious awards such as Reddot, iF, and IDEA, enabling successful commercial achievements for Korean and international brands.


비밥 디자인 스튜디오를 이끌고 있는 정수헌, 박리치, 강병욱은 SADI (Samsung Art and Design Institute)에서 제품 디자인을 공부했으며, 학창 시절부터 같은 꿈을 갖고 함께 작업 해오던 친밀한 사이입니다. 졸업 후, 세 명의 디자이너는 비밥 디자인 스튜디오를 만들기 위한 경험을 쌓고자 잠시 각자의 길을 걷습니다. 정수헌은 독일의 뮌헨으로 건너가 TEAGUE (1926년 설립된 글로벌 디자인 에이전시)에서 2년간 제품 디자이너로 활동하며 해외 디자인 스튜디오의 문화와 디자인 프로세스를 경험합니다. 같은 시기, 박리치는 영국의 카디프로 건너가 Cardiff Metropolitan University 에서 디자인 리서치 석사를 공부하고, 독일 뮌헨으로 넘어와 Felix Heck Design (삼성 마스터 디자인 스튜디오)에서 짧은 기간 동안 제품 디자이너로 활동하며 마스터 디자이너의 프로세스를 경험합니다. 이후, 정수헌과 박리치는 한국으로 돌아와 2015년 6월, 비밥 디자인 스튜디오를 설립합니다. 이 시기, 강병욱은 삼성전자의 제품 디자이너로 4년간 다양한 라이프스타일 관련 제품들의 디자인과 양산을 경험하고 2020년 1월, 비밥에 합류합니다. 서로 다른 경험을 가진 세 명의 디자이너는 비밥에 모여 각자의 지식과 영감을 공유하는 긴밀한 팀워크를 통해 높은 시너지를 얻어내고 있습니다. 셋은 Reddot, IF, IDEA 등 세계적인 디자인 어워드들을 다수 수상하여 가치를 인정받았으며, 국내외 다양한 브랜드들의 성공을 이끌어오고 있습니다.



BEBOP is a team of young designers who truly love the process. The designers bring their own individual perspectives into every project, allowing us to develop ideas that merge their unique characters in an open and collaborative environment.


비밥은 디자인 프로세스를 즐기는 젊은 디자이너들로 팀을 이루고 있습니다. 모두가 서로 다른 독특한 매력을 갖고 있으며, 자유로운 협업 분위기 속에서 서로의 매력을 녹여내어 아이디어를 발전시켜나갑니다.


Soohun Jung / Co-founder and Director


Rich Park / Co-founder and Director


Byungwook Kang / Partner and Director


Sungsoo Han / Designer


Youngseok Han / Designer


Seokmin Jang / Designer


Kikang Kim / Designer


Sungrae Kim / Designer


Yeonsoo Kim / Designer


Boseon Kwon / Designer


Jinwook Lee / Designer


Jiyoung Lee / Manager


Minjin Lee / Manager


Chanhong Park / Designer


Cheolsoo Park / Designer


Subin Song / Designer


Jaewon Yeo / Designer


We work with diverse clients ranging from small scale startups to large international corporations, having a close collaboration in projects that enable commercial success. We love working with clients who pour their heart into their products and are not afraid to try new challenges. Together, we explore how we can make a positive impact in our lives through design.


작은 규모의 스타트업에서부터 큰 규모의 글로벌 기업까지 다양한 클라이언트들과 긴밀한 협업을 통해 성공적인 디자인 프로젝트들을 진행하고 있습니다. 우리는 자신의 제품과 브랜드에 애착을 갖고 새로움을 추구하는 도전적인 클라이언트와 함께 협업하는 것을 좋아합니다. 우리는 이들과 함께 세상에 더 좋은 영향을 미칠 수 있는 디자인에 대해 이야기를 나누고 있습니다.



Midea / China / June 2021 / Confidential, home appliance
OnePlus / China / May 2021 / Confidential
Coway / Korea / April 2021 / Confidential, home appliance series
Oppo / China / March 2021 / Confidential
Midea / China / Fabrurary 2021 / Confidential, home appliance
Zetabank / Korea / January 2021 / Information robot


Oppo / China / November 2020 / Confidential
Coway / Korea / October 2020 / Confidential, water purifier
Blank Corporation / Korea / September 2020 / Confidential, home appliance
Becon (Samsung C-lab) / Korea / September 2020 / Confidential, scalp care device
Monos / Canada / August 2020 / Kiyo, purifying water bottle
Oppo / China / July 2020 / Confidential
Lululab (Samsung C-lab) / Korea / June 2020 / Confidential, smart mirror
Coway / Korea / May 2020 / Confidential, clothing purifier
Zetabank / Korea / April 2020 / Disinfection robot
Zerokey / Canada / March 2020 / Safe space, industrial tracking devices
DaTechniq / Korea / March 2020 / AR bike helmet
Luple (Samsung C-lab) / Korea / Feburary 2020 / Olly, wake up light
Ventus / Korea / January 2020 / Air purifier


Haier / China / December 2019 / Confidential, PAC and RAC
Linkface (Samsung C-lab) / Korea / November 2019 / Dear, biosignal headphones
KBS / Korea / October 2019 / Documentary ‘Miljung’ CG
Xenex / Korea / September 2019 / Vortex, portable x-ray camera
Miniso / China / September 2019 / Confidential
Cubebio / Korea / August 2019 / Urine analyzer
Mannatech / United States / July 2019 / Elixir, portable aroma diffuser
Holosuit / India / June 2019 / VR tracking suit
Hajen / Korea / May 2019 / Confidential
Skyboxe / United States / April 2019 / Skyboxe, hybrid smart TV
Deutsche Telekom / Germany / February 2019 / Confidential
Bisecu / Korea / January 2019 / Bisecu Plus, smart e-bike lock


Mimos / Korea / December 2018 / Rumba II, automatic makeup applicator
PhotoVision / Poland / November 2018 / Dallmeyer 50, Leica mount lens
Mymanu / United Kingdom / October 2018 / Gabby, smart 360 speaker
TwoEyesTech / Korea / September 2018 / VUO, 360 camera
Virchybike / Korea / August 2018 / Confidential, indoor bicycle
Mymanu / United Kingdom / August 2018 / Clik Nu, true wireless earbuds
Mimos / Korea / July 2018 / Cantabile, automatic beauty applicator
Arvizon / India / May 2018 / Vezo 360, smart 360 dashcam
RemXR / United States / April 2018 / Neuros, hybrid VR headset
Wehuddling / Korea / January 2018 / Confidential, breakfast box


Quantum Bakery / United States / August 2017 / Confidential
Mymanu / United Kingdom / July 2017 / Clik Plus, true wireless earbuds
Borine / China / May 2017 / Confidential, vacuum blender
Zerokey / Canada / June 2017 / Zerokey tracker, portable room scale tracker
Allianz / Germany / March 2017 / Confidential


Bugel / Germany / December 2016 / Magnetic clothing hanger
Zerokey / Canada / November 2016 / Zerokey Glove, natural hand interface vr controller
Meizu / China / August 2016 / Halo, laser bluetooth earbuds
Moustapha / United States / July 2016 / tent, glasses, travel pillow
Quantum Bakery / USA / January 2016 / Figment, VR phone case


Mymanu / United Kingdom / November 2015 / Clik, true wireless earbuds
Axum Gear / Israel / August 2015 / Axum, true wireless earbuds
Quantum Bakery / United States / June 2015 / Glow, laser headphones
Thino / Romania / June 2015 / Thino, portable device charger and battery